Milkshake Concepts
Worked in-house across hospitality brands including STIRR, Vidorra, Saaya, The Finch, Harper’s, Serious Pizza, and Layer Cake—leading brand development and daily creative across digital and physical channels.
Duration
2023-2024
Client
Milkshake Concepts
Services
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Graphic design
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Creative Campaign
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Branding
Challenge
I was hired at a rapid growth period at Milkshake Concepts. As new concepts launched, I built visual identities from the ground up while supporting high-volume locations. This required adapting quickly to shifting priorities, tight timelines, and varying brand voices across the portfolio.
Solution
In close collaboration with marketing, I supported new openings—Harpers Nashville, The Finsh and Vidorra Grand Prarie, developed concepts from the ground up for Saaya Dallas and experimental concepts like The Dippy Egg while continuing to deliver campaigns and assets for established brands. I built flexible design systems to maintain consistency across channels while enabling creative variation.
Impact
Delivered cohesive, scalable brand experiences across multiple hospitality concepts, contributing to successful store launches and sustained brand presence. My work enabled faster creative turnaround, clearer brand differentiation, and consistent storytelling across all customer touchpoints.