Novocare
Developed an internal communications campaign following Ozempic shortages, evolving from a moodboard into a cohesive system across digital and office signage—aligning messaging and rebuilding trust.
Duration
2025
Client
Novo Nordisk
Services
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Design System
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Brand strategy
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Creative Campaign
Challenge
Create a system that simplifies complex medical information while maintaining clarity, transparency, and trust within strict regulatory constraints of a pharmaceutical environment. The visual language needed to feel fresh and human and consistent across all touchpoints.
Solution
Defined a trust-led visual direction through moodboarding, then built and rolled out a cohesive design system across digital and physical touchpoints—bringing clarity, consistency, and transparency to all communications.
Impact
Restored user confidence through clearer, more consistent experiences, reduced confusion around access and messaging, and strengthened overall brand perception during a critical period. The design system went on to inform broader applications, extending into website and ongoing communication design.