Nue Pilates
Built the full digital presence for a new Pilates studio in Australia, expanding from a logo into a complete brand and premium, scalable website. Designed to support bookings, lead generation, and ongoing client-led updates.
Duration
2026
Client
LCKY Creatives
Services
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Branding
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Website Design
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Design System
Challenge
Minimal brand assets needed to be fully developed into an identity system and digital platform within a tight pre-launch timeline. The experience needed to feel elevated and consistent across all touchpoints while integrating Momence for bookings without disrupting the design experience. The platform had to remain easy for the client to manage post-launch through a flexible backend system.
Solution
In collaboration with Fly Digital team, I led creative direction and system standards end-to-end, defining UX/UI architecture and establishing consistent design systems across typography, iconography, spacing, and color. Extended the brand into a cohesive system with iconography, type hierarchy, and a structured color framework to create a premium visual language.
Integrated Momence for seamless class booking and developed a custom backend dashboard for easy content and schedule management without technical dependency.
Impact
The final product is a premium digital ecosystem positioning Nue Pilates as a high-end studio at launch. The website delivers a seamless experience across discovery, booking, and engagement with strong visual consistency. A scalable system and simple backend equip the client to evolve the platform as the business grows.