Saaya Dallas
Created the visual identity for an upscale concept at Milkshake Concepts, defining how the brand looks, feels, and communicates across touchpoints and established a cohesive presence from earliest stages.
Duration
2023
Client
Milkshake Concepts
Services
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Brand strategy
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Graphic design
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Branding
Challenge
The concept was still evolving, so the main challenge was defining a clear and cohesive identity from the ground up. It needed to translate the mood of an upscale dining and lounge experience into a consistent visual system across both physical and digital spaces.
Solution
I developed the brand’s core visual direction, including the logo, identity system, menus, color palette, and worked closely with the marketing team to build eblasts, social media posts, physical posters and signage, and merch creating a refined but flexible design language that could grow with the space.
Impact
I built a unified visual identity that brought clarity and direction to Saaya’s early brand launch, strengthening its presence across guest experience, digital platforms, social media, menus, and eblasts.